Company: Open IDEO: it is a global community working together to design solutions for the world's biggest challenges.
Project: The aim of this project is to create new concepts to engage young people to support older adults through mentorship. I participated in the conceptualization phase of this challenge and I was shortlisted in the Top 20 best ideas.
Web: Knowledge Relay
Nowadays young people are having hard times looking for new professional experiences. At the same time, every year senior people get retired with a strong expertise on their field and a great networking agenda.
“Knowledge relay” is an on-line platform where “just graduated” and “just retired” people come in contact to exchange knowledge.
I started the challenge getting to know the targeted users. For this preliminary research I did some on-line search and also conducted interviews with our target groups:
1.- Young people recently graduated , who are dynamic, social, eager to keep learning and willing to enter in the labour world. These people usually look for a job on the internet but also via job agencies, business fairs, conferences and their network.
2.- Senior just retired people. They are full of knowledge and experience, still mentally active people used to the business life and they are definitely still able to give a service to our society. Usually they tend to fill their free time with social activities.
After the research exercise I understood that users share my hypothesis: There is a need to exchange knowledge between junior and senior people. "Knowledge Relay" will connect senior people willing to transfer their expertise to just graduated youngsters, and in return, young people will help the seniors with whatever need they may have.
MAP, FIRST SKETCHES & WIREFRAMES
Next step was to define the path that the user will follow through the app in order to go from point A to point B.
Deciding this flow helps to prioritize content requirements and it will help the user to achieve its goal in the most efficient way possible.
The previous path was sketched and translated into wireframes to create the structure and layout of the app. This simplified outline gives us an overview of the whole product. This simple style makes easier to apply any outcome from user tests and modify the structure of the product before diving into details.
APPLYING SOME VISUALS DETAILS
This project was done with conceptualization purpose; further prototypes and user research should be conducted in order to get the final product design.