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> DESIGN PROCESS
Get out from behind my desk and explore around me. Get users insights. Understands their needs. Identify market opportunities.
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Data obtained from the research will not drive a successful process by itself. Insights have to be translated into design criteria.
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Give shape and add value to the design criteria. Combine users insights, market opportunities and technology into innovative solutions.
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Put concepts into a tangible form. Test them out with users. Evaluate. Repeat cycle until desirable solutions are shaped.
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> ABOUT ME
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My name is Jose Genovés and I was born in Valencia, Spain, in 1979.
I am an industrial designer focusing my work on creating meaningful products. I believe that designing a product is not just about filing a need but creating a new source of meaning in people´s lives. People do not buy products but meanings. To get that meaning, I love exploring and understanding our environment, analyzing how things work and what people want/need, then I translate those needs, wishes and opportunities into meaningful products and solutions, no matter whether they are physical objects, digital services or marketing campaigns. 
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> DROP ME A LINE
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josegenoves@gmail.com
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+31 619845233
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Rotterdam, NL
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