> ABOUT ME
My name is Jose Genovés and I was born in Valencia, Spain, in 1979.
I am an industrial designer focusing my work on creating meaningful products. I believe that designing a product is not just about filing a need but creating a new source of meaning in people´s lives. People do not buy products but meanings.
To get that meaning, I love exploring and understanding our environment, analyzing how things work and what people want/need, then I translate those needs, wishes and opportunities into meaningful products and solutions; no matter whether they are physical objects, digital services or marketing campaigns.