> ABOUT ME

My name is Jose Genovés and I was born in Valencia, Spain, in 1979.

I am an industrial designer focusing my work on creating meaningful products. I believe that designing a product is not just about filing a need but creating a new source of meaning in people´s lives. People do not buy products but meanings.

​To get that meaning, I love exploring and understanding our environment, analyzing how things work and what people want/need, then I translate those needs, wishes and opportunities into meaningful products and solutions; no matter whether they are physical objects, digital services or marketing campaigns. 
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> WHAT I DO
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RESEARCH
Get out from behind my desk and explore around me. Get users insights. Understands their needs. Identify market opportunities.

STRATEGY​​
Data obtained from the research will not drive a successful process by itself. Insights have to be translated into design criteria.

 CONCEPTUALIZATION
Give shape and add value to the design criteria. Combine users insights, market opportunities and technology into innovative solutions.

EMBODIMENT
Put concepts into a tangible form. Test them out with users. Evaluate. Repeat cycle until desirable solutions are shaped. 


​> HOW I DO IT​

Jose Genovés © 2018